Why settle for Gold when you can own the Platinum elevator boat lift. A superbly engineered gear-driven boat lift, the Imm Quality Platinum elevator boat lift exceeds the industry standard and outperforms all other manufacturer’s boat lifts. The Platinum drive is an aluminum double worm transmission for a maintenance-free direct drive-to-shaft connection. The Platinum drive was re-designed specifically for marine applications in 2004. The fact that we have never had the Platinum drive fail for any reason has contributed to its’ legendary durability. New for 2014, we increased the travel of the elevator lifts to 20 feet, installed cable rollers to keep the cable tight on the winder and in the grooves and we moved the lower roller to make the lift easier to maneuver during installation. We take pride in our engineering and product design expertise along with our unique capability to thoroughly performance test our lifts before they leave our factory. Take a look at our design and see why IQ boat lifts are Built for a Lifetime.