Tohatsu
Who we are
Our Story
The boat is a kindred spirit to the sea, the river, and the lake. Boats immerse you in nature and navigate you to unforgettable experiences. And the outboard motor helps make all of this possible.
Outboard motors are about a whole lot more than just the specs. A truly great motor delivers it all—performance, safety, and the ultimate ease of use. That’s why we never stop asking ourselves the essential questions about what makes a great engine. We’ve been doing that since 1922, when aviation engineer Masuzo Takata founded Tohatsu.
Time and again, Tohatsu innovations have made waves that change the world.
Take, for example, the Tohatsu motorcycle, which dominated the industry with its compact engine. Or Tohatsu outboard motors, built with our one-of-a-kind direct injection technology, which has revolutionized environmental performance.
We are uncompromising in our pursuit of outboard motors that are both durable and as light as possible. We pursue the ultimate in quality to deliver an inspirational engine experience. This is our unwavering promise: to deliver a more refined and stimulating boating experience.
See it. Hear it. Feel the Wind.
Our values
Our Logotype
The Tohatsu Blue Wings evokes the image of the sea hawk, a bird that soars over the oceans of the world. The circle represents the sea. The sea hawk’s wings which transcend it symbolize Tohatsu innovation, the pioneering ideas that inspire action that transcends the conventional.
Our Tagline
Wind is the flow of life. At times, it can even change the world. We want people everywhere to feel the exhilarating wind coming off the wings of Tohatsu.
We pour our passion into every detail to provide people around the world with a smarter, more exciting boating experience.
See it. Hear it. Feel the wind.